Beauty, Buying Guides, Japan

Best Japanese Mascara that Live Up to the Hype!

We've featured the Best Korean Mascaras on the market, now we're going to take a deep dive into Japanese mascaras! We've selected our top 10 favorite Japanese mascaras.

HOW TO CHOOSE THE BEST JAPANESE MASCARA

Main Feature

  • All the different mascaras on this list have their own unique and distinct features. We listed out their most prominent feature. Curls, Volume and Lengthening are common features.

Cost

  • Cost is always an obvious factor when making a purchase. Are you working with a limited budget? We definitely have some great budget options on this list.  We have great premium options also!

Waterproof?

  • Waterproof mascara can be the greatest thing ever, especially if you have runny eyes, or are prone to tears - but it can be harder to remove. Check the icon to see if the mascara is waterproof or not.

# of Colors

  • All Japanese mascaras come in a basic black color. In fact, most of the mascaras on this list only come in black, which can be disappointing if you have lighter lashes. Check the icon to see the number of shades available. 

THE BEST JAPANESE MASCARA

Japanese Mascara

Name

Main Feature

Waterproof?

Cost

#of colors

best-travel-daypack-hikpro

Kiss Me - Heroine Make Long and Curl

Lengthen & Curl

yes

$

2

best-korean-bb-cream-missha-m

Shiseido Majolica Majorca - Lash Expander

Volume & Lengthen

yes

$

1

Kiss Me -Heroine Volume and Curl

Volume & Curl

yes

$

2

FAIRYDROPS - Platinum Mascara Waterproof

Volume & Length

yes

$$

1

Lengthening

no

$

1

best-travel-daypack-free-knight

EYEMANIA - Mascara Long & Volume

Volume & Length

no

$

1

best-travel-daypack-roveasy-small-daypack

K-Palette - 1 Day Lash Perm

Volume & Curl

yes

$

1

IDA Laboratories - GOKUBUTO

Volume

yes

$

1

Kiss Me - Heroine Make Long and Curl

Lengthen & Curl

$

It is Waterproof

2 color choices

Oops this mascara accidentally made it to our #1 spot on our article about Best Korean Mascaras and it tops our list again here. This mascara is not only waterproof but its moisturizes and smooths your lashes with camomile extract. This award winning mascara is our #1 pick for the best Japanese mascara! It's one of the top selling mascaras of all time in Japan.

It's especially designed for Asian lashes, lengthening lashes by 120 percent. Some featured ingredients Camellia Japonica Seed Oil and Chamomile Recutita Flower Extract with moisturizing effects. The brush is curved and the mascara holds curl nicely even in those with tiny short Asian lashes

This is a great waterproof mascara but it dries quickly, you'll need makeup remover to remove it at the end of the day. We call it our holy grail mascara with epic amounts of lengthening, curl holding and voluminizing!



Shiseido Majolica Majorca - Lash Expander

best-travel-daypack-hikpro

Volume & Lengthen

$

Yes its Waterproof

1 color choice

Majolica Majorca is a more affordable brand under the Shiseido umbrella. Our next pick is their Lash Expander mascara which lengthens, expands, and separates your lashes. It's waterproof, so you'll need makeup remover to take it off but it lasts great!

The brush is full of small fibers which are meant to lengthen and extend your lashes. It's curved to the shape of your eye and comes out with a lot of mascara, so make sure to blot before applying.  Your lashes will be set all day but they won't feel thick and clumpy. 

This mascara makes it look like your are wearing fake eyelashes, which is personally a look that I love! You'll have to apply several times to get this bold look, if you want to go more au natural, just apply one coat of this magical formula and you'll be set all day!

Kiss Me -Heroine Volume and Curl 

best-travel-daypack-free-knight

Volume & Curl

$

It is Waterproof

2 color choices

Next up is another mascara from Kiss Me, this time their Volume and Curl mascara. This waterproof mascara doesn't feature any fibers and is non-clumping. It's fantastic because it goes on smooth and doesn't leave clumps even after several passes with the brush.

It dries quickly and doesn't leave any streaks and smudges. We love how full it makes our lashes look! Like it's sister "Make Long and Curl" it holds the curl in short Asian lashes quite nicely. Both mascaras last all day, even through work outs, naps, or wherever the day takes you. 

Both Kiss Me's mascaras work great together! Apply the volume and curl to get super thick lashes and add the ​long and curl to lengthen the lashes for the ultimate lash double team!

Shu Uemura - Stretch Xtreme

best-travel-daypack-venture-pal-daypack

Lengthen & Separate

$$$

It is Waterproof

1 color choice

This next mascara is from the high end Japanese brand Shu Umera, which is famous and popular around the world. Their Stretch Xteme mascara lengthens and is waterproof. It features a flat and curve brush specifically designed for Asian eyes and it is a fiber mascara, which builds upon the natural eyelash's length. 

​It doesn't cause my eyelashes to droop and is non irritating. This is a new and improved formula which has some of the properties of a gel so you can build several super thin coats without worrying about clumping. These coats will also build extreme volume for your lashes while keeping them neatly separated. 

​The mascara holds the curl of Asian lashes nicely with some curling properties in its forumal and its lightweight to boot. It's a solid mascara pick from a very trusted Japanese brand!

FAIRYDROPS - Platinum Mascara Waterproof

best-travel-daypack-bago-lightweight-daypack

Volume & Length

$$

It is Waterproof

1 color choice

The Fairydrops Platinum Mascara is waterproof mascara that is super long lasting. It works great in humidity and lasts all day even after a swim. This mascara is super lengthening featuring a voluminizing wax. 

The short, stubby lashes Asian can rejoice! This mascara will hold your curl all day with its special film and polymer with 5 treatment essences to treat and nourish your lashes with every use. This mascara from Fairydrops also features a patented 3-sphere design which makes sure none of your tiny lashes are missed!

Pick up this fiber filled mascara for super length and hold and if you don't want to worry about ever having those yucky raccoon eyes!​

Dolly Wink - Koji Long Mascara

best-travel-daypack-wasing-50l-daypack

Lengthening

$

Not Waterproof

1 color choice

This next mascara features a smaller brush which is great for your undereye lashes and for the corners of your eye. It's a wet formula mascara and comes out quite easily in warm water. When the warm water is applied, this is a film type mascara, it just comes our in clumps, which is kinda cool.

Dolly Wink's long mascara is a lengthening mascara but not a volumizing mascara. We love it because there is no flaking all day long! Two coats should do the trick, but if you want super long lashes, just keep coating them.

Since the formula is quite wet, it can take our the curl of curled lashes. Use a heated eyelash curler to work around this issue. It's not waterproof but its oil and sweat proof!

EYEMANIA - Mascara Long & Volume

best-travel-daypack-roveasy-small-daypack

Volume & Length

$

Not Waterproof

1 color choice

This next mascara is a top seller in Japan, Eyemania's Long and Volume mascara. This is a nice, creamy mascara and it gives you thickened, separated lashes. This formula can clump if you apply too many layers. 

It features a slightly curved wand and has a waterproof formula. This mascara does a great job holding curl and its long lasting. It's a film type mascara, so it comes off quite easily with warm water. It's a wet mascara so apply carefully. 

K-Palette - 1 Day Lash Perm 

Best Korean Lip Patch - Etude House Cherry Lip Mask

Volume & Curl

$

It is Waterproof

1 color choice

K-Palette's 1 Day Lash Perm features length, volume and curl, which is more than several of the mascaras on this list. It can curl your lashes with even using a lash curler! This mascara is waterproof and it does not smudge. 

This formula features ​red seaweed extract, japonica extract, and silk extract to protect and nourish your lashes. It's not the best curl holding mascara on the list but its worth checking out for its long lasting formula and on top of that its also super easy to remove.

IDA Laboratories - 

GOKUBUTO

best-travel-daypack-roveasy-small-daypack

Volume

$

It is Waterproof

1 color choice

Ida Laboratories Gokubuto mascara is a volumizing mascara. It's a film-type mascara meant to give you fluttery lashes. It features a straight, wave-shaped brush which makes sure to coat each and every one of your lashes. 

​This mascara contains sodium hyaluronate to moisturize and condition your lashes. The formula is waterproof and does not smudge and it definitely thickens the look for your lashes. It can weigh down super small Asian lashes so we would recommend this mascara for its volumizing effects but not for its ability to hold curl. 

D.U.P Mascara Perfect Extension

Best Korean Lip Patch - Etude House Cherry Lip Mask

Separate & Lengthen

$$

Not Waterproof

1 color choice

Last but not least is D.U.P.'s Perfect Extension mascara. This mascara lengthens and separates the lashes and coats every lash nicely. It features an ultra-fine brush designed to get at each and everyone one of those Asian mini lashes. The brush also easily reaches the corners of the eye and the tiny bottom lashes. 

This is a Japanese drugstore mascara, though slightly pricier because of the quality product. D.U.P. is a famous Japanese brand and they are best known for their double sided eyelid tapes. It's also an award winning mascara!

What's your favorite Japanese Mascara? Let us know below!


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