It seems like as time goes on the pool of social media infuencers continues to grow. And while we have our staple and more recognizable influencers like Tyler Oakley, Jeffree Star, Manny MUA, Jenna Marbles, Lele Pons and more, I think we should take the time to celebrate the online personalities that reflect the diversity that is necessary to balance out the equation. Specifically our East Asian and Asian American influencers that have readily dominated the landscape since the beginning, but for some reason don’t receive as much press or attention. From the OG Michelle Phan to other style mavens like Pony Makeup from Korea, these lovely guys and gals continue to bless our feed with their makeup looks, style and personalities that shine through each and every carefully curated post. Take note and follow their accounts to receive your daily requirement of slayage!
Click below if you wanted to skip ahead to a specific blogger.
Amato Chittasenee |Ana Victorino |Archita Station |ArikaSato |Calgary Girl |Chriselle Lim |Christina Suh |Claire Marshall |Daddoa |Dayeong |Edward Avila |Edward Zo |Elessa Jade |Ellen V Lora |Fei |Francis Lola |Janie |Jenn Im |Jenn |Jenn Chae |Joan Kim |Joyce Bean |Junie |Karen Yeung |Kelly |Kim Dao |Kim Thai |La Muque |Lena |Liah Yoo |Lisa Phan |Marcella |Maryam Maquillage |Mei |Michelle Phan |Mizu |Molita Lin |Morgan |Nanda Arsyinta |Nikita Dragun |Noe Mae Villagonzalo |Pang |Pony|Promise Phan |Promise Tamang |Rachel Nguyen |Risa Bae |Roseanne Tang |Sarah Cheung |Sarang |Shebby Liquete |Sichen |So Young |Sohee |Sophia Chang |SSIN |Stephanie Villa |Sunny Dahye |Sunny |Tina Yong |Titan |Vivian Vo Farmer |Vivii |Wengie |
No list of Asian beauty vloggers would be complete without the OG herself, Michelle Phan, who paved the way as one of the first major makeup vloggers to translate her rabid social following into a genuine and successful brand. Her Youtube channel has over 8 million subscribers and over 1 BILLION lifetimes views. Yes, you’re reading that correctly. Michelle is so gangster she got her start on Xanga in 2005, if you’re an older millennial then you knew Xanga way before you knew Myspace, Facebook, Instragram or Snapchat. From there she made the transition to Youtube with her makeup tutorials and her signature voiceovers which exuded positivity along with timeless makeup tips. From there Michelle’s popularity skyrocketed where she formed some of the first beauty blogger brand partnerships and her success continues to soar. Those looking to follow in her footsteps take note of Michelle and how it should be done.
If you’ve been wondering if Promise Phan and Michelle Phan are related, wonder no more! Promise is the sister-in-law to Michelle Phan and is just as insanely popular as Michelle. With over 4.5 million subscribers to her Youtube channel and over 992,000 followers on her Instagram, Promise has built a very successful brand for herself. Born in Nepal, Promise moved to the States when she was just 15. Having a love for makeup at a young age, using her skills to transform herself into celebrities like Mariah Carey, Selena Gomez, even Ed Sheeran. Using the gift of makeup Promise has caught the attention of millions, including her husband Steve Phan, brother of Michelle Phan. I can’t wait to see who she transforms herself into next!
Jenn Im is a Korean-American beauty influencer. WIth over 1.5 million followers on Instagram, and close to 2 million subscribers on Youtube with over 181 million views on her channel, Jenn Im is a powerful voice within the Youtube beauty vlogger community, ranking her at the top of amongst some of the most powerful influencers. With videos and posts covering fashion, makeup, and other beauty related topics, Jenn even has launched a cosmetics collaboration with ColourPop Cosmetics. The ‘Jenn Ne Sai Quois’ collection was recently relaunched which includes 4 eyeshadows and a lip product. The collection relaunch quickly sold out, solidifying her place as a popular, bankable Youtube personality.
Seattle based Vivian Vo-Farmer is a hapa beauty influencer with over 500,000 followers on Instagram, over 1.7 million subscribers on her Youtube channel with over 100 million views. That is a pretty major accomplishment! Her video posted 2 years ago about heatless wavy hair has received over 22 million views alone. Her channel is a glimpse into Vivian’s everyday lifestyle ranging from ‘Get Ready with Me’ videos, to answering Q&A’s, and insight into her life as a popular beauty influencer. Vivian has already collaborated with brands like Maybelline doing an editorial spread for them. With her youthful aura and effortless style, Vivian shines through her social platforms.
Dripping in 80s glam and millennial swag, Karen Yeung is another young star on the beauty scene. Born in Hong Kong and raised in the Bay, the now LA-based Yeung describes her style as a mix of the toughness of the city with the lax suburban lifestyle she exudes in her edgy looks. With over 509,000 followers on Instagram and over 1.3 million subscribers on Youtube, Karen shares her original takes on beauty, fashion and style. Her “Spring Day” video looks like a fashion film by Tom Ford himself, and has racked up over 100,000 views since April. I am obsessed with her.
Jenn Chae is a self professed artist at heart. Her love for creating beauty and helping others feel beautiful has led her to share her talents with the world. Jenn has 390,000 followers on Instagram and over 1.2 million followers with over 127 million views. That’s probably some of the highest numbers I’ve seen from most Youtubers. Jenn started her blog in 2008 while still pursuing a career in design and freelance makeup artistry. Through makeup Jenn’s passion is to encourage others to be comfortable in their own skin. Jenn is also happily married with a child who is oh so adorable!
Sunny is a Korean beauty influencer who was born in South Korea and immigrated to the United States when she was 5 years old. She currently lives in New York City. She loves all things beauty and K-beauty. She is 18 years old which means she’s 19 years old in Korea. For those that don’t know in Korea there is your age from your date of birth, and there is also your Korean age. So whatever age you are currently, in Korea you are considered one year older. In Korea age is everything, and it’s important to establish age so you know who to address as your elder. Fun facts!
As a stylist and digital influencer, Chriselle has been making quite a splash in the fashion industry. Starting her career off as a fashion stylist, Chriselle’s work has been seen in some of the most respected fashion publications and on the most recognized celebrities. In December of 2011, Chriselle created The Chriselle Factor chronicling her daily musings and personal style. In addition to her blog, Chriselle launched her Youtube channel empowering and inspiring women all over the world. Using her social platforms, Chriselle has used her influence to help women discover style in her own unique way, garnering over 650K subscriptions. With over 29M views, Chriselle is one of the top fashion experts spanning all of Youtube.
Fei is a US based beauty guru. She has over 72,800 followers on her Instagram and has a WHOPPING 705,000+ subscribers with over 74 million views on her channel. She also calls her fans her Feibaes, which is probably the cutest fan name I’ve ever heard someone come up with. She treats her fans as a special club and also shares her love of Kpop. I recently watched her video showing off some unicorn inspired contact lenses she got and tried on which looked so cute. Fei’s Instagram is super pastel and colorful and also super kawaii! She looks so cute in all of her outfits showing off how confident she is displaying her amazing style!
Sophia is a fashion, beauty and lifestyle vlogger with over 486,000 followers on Instagram, and close to 700,000 subscriptions on her Youtube channel with over 35 million views. One of Sophia’s most popular videos has racked up over 1.5 million views about her tattoos and piercings, showing off her edgy side combined with her effortless style and beauty. Sophia’s Instagram account is a display of her boho chic style with beautifully shot imagery. No stranger to brand partnerships, Sophia recently partnered up with Buick, an interesting partnership where she showed off the Buick Encore model. I love scrolling through her feed, her whole aesthetic gives off a Nylon editorial in every shot, easily making her one of my favorite influencers to follow.
When you’ve got 1.2 million followers on Instagram and over 500,000 Youtube subscribers, all signs point to Nikita Dragun. With her radiant exotic features and overpowering confidence, Nikita Dragun is one of the most recognizable beauty influencers today. Appearing in BFF Jeffree Star’s recent beauty campaign, Nikita is a star in her own right as one of the most visible trans personalities to hit the mainstream. She’s always dressed to kill and has fierce makeup to boot, which she shares in her many Youtube tutorials. Serving looks and sass, Ms. Dragun is poised to take over the beauty industry.
Ellen V Lora is a Los Angeles based beauty vlogger. She describes herself as delivering dynamic content with an artful eye and substance, being the cross between youthful rebellion and refinement. Ellen graduated from USC with a BA in Theatre Arts & Film, with an emphasis in Costume Design, parlaying that background into her aesthetic and work on her social channels branding herself a “StyleTeller” as evidenced by her impeccable Instagram page and fledgling Youtube channel which she started about a year ago. If her website and Instagram page are any indication, expect to see videos on how Ellen’s puts together her personal style and glimpses into her personal life.
Morgan Stewart is a Korean American beauty vlogger from the US. She focuses on reviews, discussing the latest trends, and sharing her experiences with Korean makeup and skincare across all of her social media platforms. As a well known beauty vlogger, she has been featured in some of the most prominent beauty publications like Teen Vogue, Marie Claire, and many other media outlets as the go-to gal for all things Korean makeup and skincare related products. Her engagement level is very high, showing that her loyal followers absolutely love her beauty tips and tricks!
Kim Thai is a highly popular Youtuber and even counts Nikki Tutorials as one of her BFFs! Kim is a beauty and lifestyle Youtuber and has over 363,000 subscribers on her Youtube channel with over 10.7 million views. Kim is also a woman about town popping up at major Hollywood events like the Everything Everything red carpet premiere starring Nick Robinson and Amandla Stenberg. Another thing I love about Kim is that she oozes confidence, wearing clothes that show off her amazing curves and not to mention that gorgeous mug which is typically highlighted for the gods of course.
Mei is a Chinese beauty blogger who is based out of Los Angeles, California (represent!). She has over 178,000 followers on her Instagram page, and over 359,000 subscribers with over 12 million views! She is passionate about her work, culture, and ethical consumerism. Through her channel she says she strives hard to bring about beauty, happiness, and change no matter how small. I love that she is a conscious influencer! I remember seeing one of her most popular videos pop up in my recommended videos to watch, it was her video on her insane 11 hour hair transformation which has over 1.2 million views. I don’t know if I could bear to be trapped in a salon for that long, but kudos to her for enduring the struggle for the sake of entertaining us!
Name: Arika Sato
# of Youtube followers: 317K
Arika Sato is a fashion, health and beauty blogger who debuted on Paris Hilton's "My New BFF" reality show. The television personality became quite popular via her widely known YouTube channel with over 180k subscribers and her numerous TV appearances. Born to first generation Issei parents, Arika speaks both fluent Japanee and English. Arika posts about fashion, cooking and her daily glam life to give her fans the best. She's known to share outfit tips on comfortable streetwear which she favors. Her Facebook page boasts likes of over 2 million and she has an Instagram following of about 610,000 and growing.
Asian American beauty guru Stephanie Villa aka SoothingSista has truly blessed us with her feed. With her riotgrrrl inspired looks, this beauty expert has over 349,000 followers on her Instagram, and a Youtube channel with over 308,000 subscribers and over 17 million views. One thing I love about her channel is the production value. Her voiceovers are crystal clear, and is beautifully shot. Props to whoever her videographer is. Her most popular video racks in over 344,000 views and highlights her top 4 Korean beauty products. Her second most popular video is about her rockin a brand new all gold grill. This bad ass beauty influencer is one to watch!
Elessa Jade is all around multifaceted beauty influencer. She is a beauty lover who specializes in honest reviews, DIY projects, beauty how-tos, more reviews and occasional lifestlye. Her favorite brands include MAC, Stila, NARS, Makeup For Ever, Violet Voss, OCC, Too Faced, Urban Decay, Embryolisse, Mark, Shu Uemura and more. She is also pulling double duty as the Public Relations and Community Manager for Violet Voss Cosmetics. Violet Voss has eye shadows, eye lashes, lip products, glitter and face products She has over 29,500 followers on Instagram and has over 307,000 subscribers to her Youtube channel and over 74 million views! Those are some serious views!
Francis Lola, better known as Flamcis is a style blogger and another fledgling Youtuber who established herself on Instagram to her 284,000 followers. With her signature unicorn pastel hair, Flamcis has vlogged about her travels, festival style, and about herself in a ‘50 Questions’ video. I actually am living for her recent 2017 Coachella style posts, more specifically where she turned a denim button up into an ultra cute bandeau top, which in my opinion is one of her most iconic looks to date. Mixing all genres of styles from the recognizable Nasty Gal vibe, to classic takes on Mod-chic, Flamcis invite you into her world of beauty where I think we’ll be basking in for years to come!
Up next we have one of our youngest beauty influencers. Her name is Lisa Phan and she is a Vietnamese-American 16 year old Youtuber with over 239,000 subscribers with over 12 million views on her channel. A pretty massive number! She also has over 25,000 followers on Instagram. The jackpot for beauty influencers seem to be the younger you are, the more views you get! Jokes aside, one of Lisa’s most popular videos is her First Impressions video for a lip tint pack that received well over 3 million views. Looking forward to watching Lisa’s channel grow and what content she’ll be coming out with next!
Edward Zo is a well known male blogger. Living in LA he is also an actor and entrepreneur. He has a big following and across all his channels and has even been in the news recently in regards to the casting for Death Note and how he auditioned for a role that has been cast out for a white actor instead of an Asian actor. He has 370,000 followers on Instagram and over 150,000 subscribers with over 6.6 million views. It’s refreshing to have another male influencer on this list and goes to show that this industry is inclusive of everyone!
Name: Christina Pang
# of Youtube followers: 152K
Christina Pang is a beauty guru on Youtube with 152,336 subscribers and over 9 million views. She’s a little bit mysterious as she doesn’t have an Instagram page that I could find, which in this day and age is extremely rare but yet respectable. I can barely go 5 minutes out of my day without scrolling through my latest Instagram updates. One of Christina’s most popular videos is her perfect eyebrow tutorial which received over 4 million views. She’s also well known for her cut crease tutorials. Seriously her cut creases could cut glass, they’re so sharp.
NYC based Maryam Maquillage is another major player in the beauty youtuber game, getting her moniker by combining her given name with the word ‘Maquillage’ which means makeup in several languages. Clocking in at over 1 million followers on Instagram, and over 130K subscriptions on Youtube with 4.2 million views on her channel, Maryam is a self taught makeup and nail artist since she was 12. Maryam then applied her fine art background by honing her painting skills, translating her abilities from traditional painting to a makeup medium to great success. Having a successful collaboration with Pixii Cosmetics selling out at Target, Maryam is one to watch. Her exotic Eurasian background makes her one of our top Asian American Youtube beauty influencers.
Christina Suh is an accomplished professional makeup artist who is based out of multiple cities including DC, Maryland and Virginia. She has been working in the makeup industry since 2009, and is a certified makeup artist for MAC Cosmetics. She has also worked for Dior and NARS Cosmetics on the East Coast. Christina is also a professional bridal makeup artist. Her makeup is literally so flawless, I could definitely learn a thing or two from her amazing skills! Christina also loves to travel, cook and bake along with her husband and two children. She has over 113,000 subscribers and over 118,000 followers on Instagram.
Joyce Bean is a beauty vlogger from San Diego, California. Joyce has over 37,000 followers on Instagram and over 99,000 subscribers on her Youtube channel with well over 3 million views. As a young entrepreneur Joyce is also the founder of her own clothing company called Wild Daisy. Joyce founded the company when she was only 13 years old, which is so cool! She started off by making her own custom phone cases, after that she created her own Etsy shop, from there she conceived the idea for her clothing company after her family moved to San Diego, California. Wild Daisy is now a successfully running company. Follow Daisy for more beauty updates and her clothing company!
Rachel Nguyen is a beauty and fashion blogger who created her Youtube channel as an extension of her blog titled, That’s Chic. Rachel counts over 78,000 subscriptions on her Youtube channel with over 5 million total views. She also posts to her over 77,000 followers on Instagram with a retro modern flair, embodying the so chic lifestyle on her page. On her Youtube channel she describes it as a moving visual diary of her life. I also love the visual mood boards she created for her official blog. The thing I love about Youtubers like her is that they post more insights into their lives activities instead of tutorial after tutorial, definitely keeps things more interesting in a sea of beauty gurus!
Sarah Cheung is another social media gal who is a fledgling beauty guru. She boasts over 18,400 on her Instagram page and has over 75,900 subscribers on her Youtube page with over 2.6 million total views. Not too shabby! She is based in the United States and funnily enough, her most popular video is about how she got a 4.0 GPA, showing that she’s got beauty AND brains! She also has a very unique style to her Instagram feed. Her second most popular video is her 15 minute everyday makeup routine. I hope she continues to post more and grow her channel!
Up next we have Janie, a Korean American beauty vlogger based out of NYC. She might not have the biggest Instagram following YET, however you Youtube channel is holding on strong at over 51,000 subscribers with over 1.9 million views. She focuses mainly on Korean beauty, frequently reviewing some of her favorite Korean beauty products and makeup. One of her videos even shows the parallels between Korean and American makeup trends. Whereas Korean makeup shows the simplicity of clear, bright skin, American makeup is more about creating different angles, shapes and more bold colors including lips and eyebrows. Can’t wait to see what she comes up with next!
Kelly is another Asian American beauty influencer with a fledgling following on her Instagram channel but is holding on strong with her Youtube following of over 44,000 subscriptions with over 1 million views on her channel. Kelly describes her channel as focusing on beauty and lifestyle, Korean dramas, Korean pop music, as well as Korean fashion. Her most popular video has received over 160,000 views. In fact her most popular videos all have a tie-in to Korean pop music. Not surprising considering that Kpop itself has amassed a strong following all around the world. Follow and subscribe to Lisa to help grow her social profiles!
Junie is another one of our more mysterious beauty influencers. She has 20,000 followers on Instagram and over 25,000 subscribers to her Youtube channel, although currently her channel does not have any active videos. She has a very quirky personality on her Instagram page and not much else is known about her except that she is US based. She seems to have taken a break from her social media career to have a more lowkey online presence. However the thing I like about her Instagram is the element of humor she infuses into her posts. And her makeup is still stunning, although I’d love for her to be more active as a beauty guru!
Pony Makeup is a beauty vlogger based out of South Korea, and is arguably considered one of the Korea’s most popular and influential beauty gurus. Pony boasts over 3.6 million Youtube subscribers with over 100 million views. Pony, whose real name is Hye Min-Park, has been a Korean beauty staple for years and her most viral video is her transformation into another famous face, Kylie Jenner. You may also recognize Pony as Kpop artist CL’s makeup artist. She is also a former graphic designer, which makes her transition into makeup a natural progression applying her artistic skills to the canvas of the face. She’s also an accomplished author having released four books on on beauty. All of this make Pony a threat in all areas of creativity!
Ssin is brand new to my knowledge but by all appearances and according to her social numbers, she is a massive vlogger. She has over 307,000 followers on her Instagram page and on her Youtube page she has over 1.2 million subscribers with over 258 million views which is ilterally insane. From what I gather she takes a humorous approach to her makeup tutorials. She also does incredible transformations into Kpop stars including male idols which is very impressive. One of my favorite transformations is ones she did into TOP and Kai from EXO. She literally looks exactly like them. Their androgyny game is 100%.
What can I say about this Korean Youtuber. No really, what can I say. It’s getting difficult to write about them because I can’t read or speak Korean so I have no idea what’s going on. But that’s never stopped me before. I just have to use my powers of deduction to translate what I think is going on in their pages. Beyond that, Calgary girl is beautiful and I wish she had an Instagram account. She has close to 900,000 subscribers with over 146 million views which is amahzzzingggg. Be sure to subscribe to her and watch her videos, like her full face using only H&M cosmetics to see how it turned out!
Daddoa is another South Korean beauty vlogger. She has over 876,000 subscribers to her Youtube channel with over 57 million views. Which is a totally massive number! On her Instagram page she has close to 200,000 followers. She like many other South Korean beauty guru has Kpop Idol perfect looks. Her most popular video on her Youtube channel was uploaded two years ago and received over 3.6 million views. She does have some videos with English subtitles which makes it easier to watch and learn from her tutorials like her video using all drugstore products for a get ready with me video.
Lamuqe is a South Korean beauty vlogger. Her Instagram account has 142,000 followers and her Youtube channel has over 671,000+ subscribers with over 49 million views on her channel. Her most popular video received over 1.2 million views. All of her content is in Korean, with some of her videos having English subtitles, which obviously is super helpful for someone like me who fails to speak another language. Her videos are perfectly shot and filmed and each video looks like it could be a music video. Lamuqe herself looks like a Korean pop star. I’m so jealous of these Korean vloggers with their perfect dewy smooth skin. I am led to believe that no one in Korea has pores.
Lena is a South Korean Youtuber and beauty influencer. She currently has 108,000 followers on Instagram. On Youtube she has over 619,000 subscribers with over 47.7 million views on her channel. Her most popular video received over 3.9 million views and was about cutting her long hair to short hair. She posts a lot of amazing tutorials including getting the perfect grey hair color and a makeup tutorial to give off the appearance of bigger eyes, something we all try to achieve with makeup, tape or eye enlarging circle lenses. Basically her channel is super lit.
Next up we have Kimdayeong, a South Korean beauty vlogger. She looks like a Korean movie star. She has over 474,000 subscribers with over 40 million views. Kim’s most popular video has over 808,000 views and was uploaded two years ago. I think it’s something to do with eyebrows. Some of her videos have English subtitles which, like I mentioned is perfect for lowly one language speaking, English understanding people like me. Her soft beauty makeup tutorials and other lifestyle related videos are amazing and relaxing to watch. With her exploding popularity, Kim is one of THE top South Korean vloggers around
Risabae is a gorgeous Korean beauty influencer. She has looks that could kill, and I almost confused her for a bonafide Korean pop Idol. She has been featured in W Magazine, and other major beauty brands. Her Instagram feed is gorgeous and looks so professional as if every photo has been perfectly edited to be in a professional photoshoot. She has gorgeous skin too! Risabae has over 371,000 followers on her Instagram page, and has over 876,000 subscribers on her Youtube channel with over 109 million total views on her channel. Her most popular video is a complete beginner’s guide to makeup but has racked up over 1.8 million views which is amazing! Definitely hope she makes a bigger splash here in the States!
Currently living in Seoul, South Korea, this male beauty and lifestyle guru looks as if he could blend right in as a member of any Kpop boyband. With his idol good looks and wearing the preppy meets edgy streetwear looks popular on most guys in Korea, Edward has a steady following at 182K on his Instagram and over 400,000 subscribers on Youtube with over 38 million views! The thing I like most about Edward is that his eyebrows are always on fleek. In a beauty obsessed world like South Korea, Edward shows male idol beauty tips & tricks and even does tutorials on full glam looks.
Sunny Dahye is a Korean lifestyle vlogger who dishes on everything from makeup, to her daily life, and even openly sharing her experiences with plastic surgery. Chronicling herself in a series of videos going through the plastic surgery process with her over 377,000 subscribers, Sunny gives an inside peek into the experience that most other Youtubers would shy away from. In addition to being a lifestyle vlogger, Sunny is also an MC and VJ for popular South Korean programs SBS IN K-POP SHOW and Star News, making her a well known and popular influencer. Sunny is also 100% fluent in three languages incuding Korean, Indonesian and English.
So Young is another South Korean beauty guru extraordinaire. She has over 64,800 followers on her Instagram page and over 372,000 subscribers with over 29 million views. Her most popular video has 1.8 million views and is about Korean makeup trends vs American makeup trends. Which I think she executed perfectly. I just wish she contoured her nose more. Contouring isn’t that big in Korea as it in here, which is funny considering they usually idolize smaller features. Nevertheless her makeup skills are on point. She has English subtitles to her videos which is always useful.
Liah Yoo is a South Korean content creator, avid traveler, and K-beauty expert. Liah formerly worked at the headquarters for a major beauty brand who then left her job to pursue life as a beauty influencer. On Liah’s official website, it talks about her focus on Korean beauty and has earned recognition from the industry as a beauty expert. With her deep understanding of beauty and skincare coupled with her down to earth persona and approachable demeanor make her a well loved beauty guru. Liah has over 255,000 subscribers on her Youtube with over 13 million views. She also has 48,600 followers on Instagram.
Joan Kim is an Asian American vlogger currently living in South Korea. Creating videos covering beauty, health and her day to day life in Korea, Joan shares her world with her 72,400 followers on Instagram and over 195,000 subscribers on Youtube with over 12 million views. She uploads three times a week, meaning you’ll never have a dull moment catching up on her latest tutorials. Her cleanly designed Instagram also showcases her many travels around the world including Prague, Germany, and other countries outside of Korea. Her elegant style charms viewers and her soothing voice will have you entranced by every detail she shares.
Sarang is a fierce as hell Youtuber. She has over 76,000 subscribers with over 3.3 million views. She does amazing tutorials including an Ariana Grande makeup tutorial, and Kpop Idol Taeyeon inspired makeup tutorial. Her most popular video is a CL makeup tutorial like one of our other beauty gurus, with Sarang’s video receiving over 331,000+ views. Not too much else is known about Sarang besides what she shows on her Youtube channel to her followers. She also is working in the dental field. So not only will she have glamorous looks to serve but she’ll also have a beautiful smile to match!
Popular Youtuber Wengie is a Sydney, Australia based Chinese beauty & lifestyle expert. She has over 736,000 followers on Instagram and a whopping 6 million subscriptions on Youtube. One of the things I love the most about her pages is how cute and colorful it is. A quick scan of her videos page on Youtube reads like a technicolor dreamscape full of bright blues, pinks and yellows. Wengie is a true DIY queen and also specializes in sharing her useful tips for life hacking. Her tips and tricks are useful for everyday life and crosses over to beauty and makeup. Also love her ever changing bright hair color!
Tina Yong is a beauty influencer and lifestyle vlogger based in Sydney, Australia. She is a makeup artist, foodie and quite keen on traveling, sharing her life with her over 78,000 Instagram followers and over 1.6 million subscribers on Youtube. Her channel followers the standard format of many other beauty gurus, and it’s refreshing to see her tackle video tags like, “Boyfriend Does my Makeup..” and other popular beauty topics. Currently rocking bold magenta/soft pink hair, Tina is poised to become another star in the beauty guru pool. Keep an eye out for her new content every Tuesday and Friday!
Jennifer Kim is a Korean beauty vlogger currently living in Australia. Being Asian American myself, I always find it lovely when I see a fellow Asian person with a British or Australian accent, I don’t know why but I just love it. Anyways, Jennifer has a following of over 88,800 followers on Instagram and her Youtube channel has a very respectable number of over 400,000 subscribers with over 24 million views. That’s a pretty huge number! She also has her own blog called Meej Muse. In addition to being a beauty influencer she is also a TV reporter. I love when influencers are able to translate their online presence into TV or other entertainment mediums. Give her a follow and see what she is all about!
Kim Dao is an Australian blogger and Youtuber. She graduated from the University of Western Australia, and loves beauty, makeup and travelling! She first started her blog as an homage to her travels to Japan in 2011. Since then she has started her Youtube channel as an extension to her blog. She currently lives in Tokyo, Japan and she takes every opportunity to show how beautiful the country is through her perspective. She has worked with many outstanding brands including Shu Uemura, Liz Lisa, Etude House and many more. She has also been featured on numerous tv shows in Japan on NHK. A true superstar!
Obsessed does not to begin to describe how I feel about Sichen. After just discovering her in doing research for the top Asian vloggers, Sichen popped up in my feed. She has close to 100,000 followers on her Instagram page and has over 643,000 subscribers on her Youtube channel with over 16 million total views. Her most popular video was uploaded only three months ago and has over 1.7 million views. I noticed recently on her Instagram page that she made an announcement that she was taking a short break from posting due to the death of a family member. Since then she has resumed posting but I hope she has healed properly and continues to brighten up our feeds!
We have another South Asian beauty vlogger to talk about, this time it is Indonesian social media personality Nanda Arsyinta. She has a huge following on social media thanks to her 557,000 Instagram followers and over 300,000 Youtube subscribers with over 33 million views. Her channel focuses on beauty, hair and lifestyle type videos. Nanda’s most popular video has received over 2 million views. Although I have no idea what she’s saying in the video because it’s in Indonesian with no English subtitles, but it has something to do with puberty, lol. That aside, her feed and videos are beautiful!
Maru’s full name is Marcella Febrianne Hadikusumo (that’s a mouthful!). She is a beauty vlogger from Jakarta, Indonesia. She has over 262,000 followers on her Instagram page and over 185,000 subscribers to her Youtube channel with over 10 million views! On her Youtube bio it says she loves makeup and cheerleading. Her most recent video shows her doing the popular makeup tag “Doing my Boyfriend’s Makeup” which is a follow up to her original video doing the tag. Being a popular beauty personality in Indonesia she has even appeared on tv for Asia’s Next Top Model. Can’t wait to see what she comes up with next!
Molita Lin is a beauty vlogger from Indonesia. She is also a devoted wife and mother and dedicates her Youtube channel to beauty, lifestyle and family vlogs. She has over 57,600 followers on Instagram and has over 143,000 subscribers with over 9.7 million views on her channel. Molita’s most viewed video received over 674,000 views on local liquid lipsticks. She also did a one brand makeup tutorial using all Maybelline products to stunning results! I love watching beauty gurus from around the world and seeing their perspective and style of video content. I also love video featuring her son Aiden!
Sohee is a beauty influencer who lives in Italy. While she has a smaller following on Instagram, she still posts very engaging content. On her Youtube channel she has 51,189 with over 2 million views on her channel. Her most popular video on her Youtube channel received over 1.1 million views and was about her everyday makeup tutorial. She also posted highly viewed videos on a Korean daily makeup tutorial, what’s in her bag, and her skincare routines, which all received thousands of views. Give her a follow and help build up her Instagram following!
Ana Victorino is a beauty vlogger based out of Manila in the Phillippines. Her Instagram clocks in at over 40,000 followers, while her Youtube channel is sitting pretty at 287,750 subscribers with over 9.2 million views. According to her Instagram bio, she is also listed as being one of E!’s bloggers of the year, a highly respectable achievement! All of Ana’s videos posted on her Youtube are under 5 minutes long, making her a great vlogger to watch for tutorials on the go. One of her most popular videos for a ‘Modern Barbie’ tutorial has racked up over 2 million views. Stay tuned for more from this fun vlogger representing the Philippines!
Shebby is a Manila based professional makeup artist and beauty vlogger. With her Filipino, Spanish and Chinese ancestry, she proudly represents the beauty found in the Philippines working on shoots and specializes in beauty makeup for weddings. As a popular beauty influencer in the Philippines, she has worked with such brands as Etude House, V&M Naturals, Benefit, and most recently as Estee Lauder’s newest representative beauty blogger for the region. With over 43,000 followers on Instagram and 55,000 subscribers on Youtube, Shebby continues to grow her platforms and gain new fans of her work.
Archita is a gorgeous beauty influencer who lives outside of Bangkok in Thailand. She has over 641,000 subscribers to her Youtube channel and over 75 million views. She is just as popular on her Instagram page with over 771,000 followers. She has a supercute style and looks flirty and feminine with all of her looks. Her most popular video received over 3 million views. All of her videos are spoken in her native tongue, so if you speak Thai then she has the perfect channel for you! I’m currently watching her do a brow tutorial which proves that you don’t need to know what the person is saying to appreciate their on fleek eyebrow game!
Noe Mae is a Youtube makeup vlogger who started her channel about 5 years ago. Her channel has have over 70,000 subscribers and over 2 million views. She is relatively smaller in comparison to other more visible Youtubers, but give this girl your attention and subscribe for awesome tutorials on her favorite makeup looks. In addition to makeup, you can also catch her vlogs showing off her beautiful family which includes her husband, child and awesome pitbull! She even got her husband to do an entertaining ‘My Husband Does my Makeup’ video tag, a popular tag amongst Youtubers to have their significant others apply their makeup, usually to hilariously less than stellar results. As Noe continues to build her channel, keep posted to see what she comes out with next!
Titan Tyra is an Chinese-Indonesian beauty vlogger currently residing in Singapore. In her Youtube bio she says her channel is a hub to express herself and to show her creative side. Her channel covers a large scope of lifestyle videos spanning makeup, beauty, funny skits, challenges, and video diaries. She has over 113,000 followers on her Instagram page, and has over 141,000 subscribers to her Youtube channel with 9.5 million views! Her most popular video was posted 10 months ago about a Korean makeup tutorial which garnered over 1.9 million views. She also has really fun video like an eating super spicy ramen challenge and meeting Selena Gomez. She’s still young and I’m sure will come out with more exciting content!
Roseanne Tang is a Singapore based beauty blogger and vlogger. Listed as one of the top beauty blogs in Singapore, Roseanne aims to empower the everyday woman. Describing her website and Youtube page as a one stop shop for quick beauty tips, idiot-proof makeup tutorials, the best reviews and a little bit of inspiration. Roseanne even has an online makeup class called Bloom, and posts new videos to her over 96,000 subscribers every Thursday and Saturday. If you’re looking to learn makeup and lift your spirits, Roseanne is heavily devout in her faith, and that is admirable for a beauty influencer. Make sure you stay tuned to her channel to keep up with Roseanne!
Vivekatt is a popular social media personality who was born in China and raised in Sweden. She is multilingual and speaks Swedish, English, Chinese and some Japanese. Which is suddenly making me feel like an underachiever, linguistically. Anyways! Vivekatt has over 135,000 followers on her Instagram, and over 221,000 subscribers on her Youtube channel with over 7 million views! She started her channel in August of 2014 and has been making a name for herself internationally with her fresh to death style and pastel hued locks! One of my favorite videos of hers is her CL inspired tutorial. She literally looks exactly like CL. Her clothing style matches CL as well! Oh hey I just rhymed. Maybe I’ll be a rapper like CL.
Born & raised in Hawaii, Matt Rivera is a longtime transplant to LA. After attending design schools in Los Angeles, Matt decided to switch gears and dive straight into entertainment. As an actor Matt has appeared in commercials for Mercedes, Samsung, Phillips 66 and a co-starring role on the hit ABC Family series Pretty Little Liars. As an experienced writer and publicist Matt's work has appeared in major outlets including People Magazine, Good Day LA, Allure Magazine, Adweek and more. You can keep up with Matt via social media @ramborivera on Twitter, Instagram, Facebook and Snapchat.