The 10 Best Japanese Shampoos

by Kiki Wong
The 10 Best Japanese Shampoos


Want to know how to get your locks looking shiny, healthy, and extra voluminous? Well, you're in luck! We found some of the best Japanese shampoos on the market and tested them ourselves. Yup, that's right. We did the dirty work for you, no extra cleaning fees. 


Girls, you gotta admit! You, intentionally or unintentionally, often neglect hair care while spending strenuous time for your skin care. You tend to forget the fact that the scalp also needs a lot of care to function properly. Lots of you take it for granted that using the regular shampoos and conditioners is actually adequate to have lush, voluminous hair. However, opting in for products that aren't fit for your hair type won't do the trick. Different hair types call for different formulas and solutions.

As we age, our hair tends too thin out with time. You'll start to notice it just doesn't have the same texture it used to. Not to mention the torture your hair has taken from all those harsh chemical-filled products and heating stylers like hair dryer, hair straightener, and concurring gears.

So, how do you keep your hair as healthy as possible and stand the test of time? Have no fear, Japanese Shampoos are here to save the day and your scalp, literally.


For the most part, Asians generally have straighter hair with a very smooth texture. Because of the straight strands, the natural oils produced by the scalp move along the hair strands and tend to make the hair appear oily and greasy. As a result, specialists recommend clear and lightweight shampoos for Asian hair as opposed to heavy and creamy shampoos.

Ultimately, Asian hair needs something that can alleviate the extra grime from your hair follicles.  Natural ingredients like tea tree oil, rosemary, or sage oil shampoos can be pretty good solutions for Asian hair. However, premium products don’t always assure better results as reasonably priced products don’t necessarily indicate lower quality. It's all about finding the right shampoo that fits YOUR hair needs.


Because of genetics, ecological influences, and environmental differences, Asian hair requires different care than Western hair. Both Asian and Western brands have a specified and predetermined target market for their products depending on various hair types and problems. From the number of cuticle layers to flatness of cuticles, Asian hair differ vastly from Western hair and requires specialized care.

Asians have the most number of cuticle layers while the Western or Caucasian hairs are outfitted with a minimum number of cuticle layers. When it comes to the point of flatness and distance between cuticles, Asian hair is precipitous and has a narrower interval while Western hair have flatter cuticles and greater cuticle intervals.

Since the very core and natural characteristic of the hair are pretty singular, both Asian and Western hairs need diverse hair care treatment. For instance, Japanese shampoos are primarily focused on natural ingredients, clear, lightweight, hair breakage and oil removing solutions whereas Western products concentrate more on thick and curly hairs with their heavy and cream-based recipes.



If you are really into Asian hair care products, you're probably familliar with some of the household Asian hair brands. For instance, Daeng Gi Meo Ri from Korea, Ryeo from Korea, or Shiseido Tsubaki from Japan made quite an uproar amongst avid shampoo users. Shiseido Tsubaki Volume Touch Shampoo and conditioner set is truly a benchmark in its industry.

Tsubaki, in Japanese, means Camelia. The key ingredient in this shampoo is primarily formulated with camellia extract. Similar to other conventional clear and clarifying shampoos, this Tsubaki Volume Touch uses water and sulfates as the base ingredients. The conditioner contains Camellia Japonica Seed Oil in addition to other common hair and scalp-friendly chemicals.

Both the products have a pretty nice and flowery aroma to them. The shampoo cleans thoroughly without leaving any residue. It has a superior pH balance, clocked at 5, which is decent and non-irritating.  The conditioner also provides ample moisture to the hair without it feeling heavy with too much product.

By far, whether it is the clear and clarifying formula that is especially effective for Asian hairs, balanced pH level, natural ingredients, easy rinsing, or moisturizing conditioner, you can easily get hooked on this set of shampoo and conditioner.


Hair care starts with giving the hair a proper cleanse and rinse out all the excess oils from the scalp. That being said, Kracie especially designed a new haircare solution ‘ICHIKAMI SMOOTH AND SLEEK SHAMPOO AND CONDITIONER’ in order to prevent your hair from serious breakage and simultaneously provide natural oil.

With the help of natural ingredients like rice extracts, rice germ oil, japonica seed oil, rice bran ferment filtrate extracts, and rice bran extracts, this Ichimaki shampoo can create a gentle yet fine foam that can repair hair friction damage. This silicone-free shampoo contains vegetable derived amino acids, Tea Lauroyl Sarcosinate and TEA-Cocoyl Glutamate. Also,  the Conditioner contains natural oil that can make our hair even softer and smoother.

When it comes to applying conditioners, you have to remember not to put it on your scalp. If you want to provide extra moisture to your hair and maintain a balance between humidity and the oiliness, you can apply this conditioner to just the tips of your hair. With the combined effect of the shampoo and conditioner, you can maintain a soft, moist, and shiny hair.

This set of shampoo and conditioner with their respective natural oils and seed extracts over and above their clarifying (shampoo) and creamy (conditioner) texture can give your hair a real smooth and sleek look.


When it comes to hair treatment, you cannot go wrong with natural ingredients. This is particularly true for typically straight and oily Asian hair.  ‘Seaweed Extracts’ can be a gentle yet effective solution for your Asian hair. That's why Lebel Cosmetics designed a natural hair soap with seaweed shampoo to keep your hair healthy and shiny the natural way.

This natural hair soap with seaweed is formulated with an acidic soap surfactant base and natural ingredients like egg and wheat. Plus, it is constructed with an environment-friendly solution that's gentle on your hair and scalp. Seaweed contains a variety of minerals and vitamins that can replenish moisture in damaged hair, creating beautiful shine. Seaweed extracts can do wonder for your hairs as they are filled with many minerals from the nutrient-rich seawater.

Since this shampoo is quite mild in temperament, you can use it frequently to wash your hair.  With its SPF 15 formula, this seaweed hair shampoo can even shield your hair against harmful UV rays.

On the whole, this natural hair soap with seaweed shampoo is enriched with an environment-friendly and gentle solution that can be used on a frequent basis. Whether you want to consider its strengthening effect or natural protection, this shampoo can help improve your daily hair care routine.


According to the hair experts, non-silicone shampoos are a great solution for the hair as they tend to prevent oils, grease, and dirt from clogging up your scalp.  Reveur has been a well-known brand for its non-silicone shampoos and other hair care recipes. That's why we had to review Reveur's Non Silicon Moist & Gloss Shampoo & Conditioner set.

This particular shampoo is mostly known as Purple Reveur in the market. In regards to its ingredients, three types if botanical ingredients and fourteen different types of naturally derived moisturizing ingredients were added into this perfect shampoo c. It has won BITEKI best cosmetic award for three consecutive years from 2012 to 2014.

As the name implies, the moisture and gloss shampoo and conditioner will allow you to have an oil-free hair with a beautiful glossy finish. The non-silicone formula will let you grow your hair without damaging it. Plus, t will help repair hair damage and improve your overall hair quality with prolonged use. 

If you want shiny and natural looking hair with all-natural ingredients, this particular package from Reveur can be a great daily hair care set for you. With its hair and scalp nourishing seventeen botanical ingredients, award winning non-silicone technology and ultra moisturizing formula, this package can easily make its way ​into your hair styling routine.


Do you curl your hair often? If the answer is yes, then it's probably a good thing you came across this review. Famed Japanese Hair brand Kracie came up with ‘Naive Shampoo Peach Pump Moist’ to provide ample moisture to the hair and the scalp of curling aficionados worldwide.

If you're the type that reads every ingredient on the back of the label, you're in luck. Kracie did a great job in putting on a range of 100% plant-derived cleansing ingredients together. This shampoo contains Peach leaf extract, Glycosyltrehalose BP, and Hydrolyzed oat protein. Peach leaf extract is well-known for moisturizing, and it smells pretty darn good, too. Also, it contains Rosehip Oil Alpha that can help the appearance of damaged hair. It has a dense heavy, creamy, and foamy texture to it and it works great in removing dirt and excess sebum while maintaining a healthy scalp.

As for the application, a single pump of shampoo on wet hair should be enough to achieve foamy texture for the most people. Instead of hot or cold water, try to rinse the hair with luke-warm water for a delicate result.

Overall, this piece of shampoo is a great bargain whether you want to consider 100% plant-derived cleansing ingredients like Peach leaf extract, Hydrolyzed oat protein, Rosehip Oil Alpha or a flowery fragrance.


If you are searching for an oil and shampoo combo solution for your hair, then you might want to check out Dear Beaut'e Oil In Shampoo from Kracie. That's right, this shampoo has oil in it! Sounds weird, right? As a result, you don’t need to worry about applying oil before washing your hair with this unique shampoo.

This particular concept of combining oil and shampoo together has a rather profound result! These days, you would hardly find any girls without any processed hair colors. The number is only increasing. However, very few dedicated products are available for Asian hair with processed colors. This idea of oil in shampoo can save the hair while keeping the color chemicals undamaged. Regular shampoos will leave the processed hairs dry and brittle while the oil of this Dear Beaut'e Oil In Shampoo can help you in keeping the hairs healthy.

Himawari in Japanese means Sunflower and that's why it's no surprise that this shampoo smells AMAZING.  Also, even though the shampoo contains oil, it does not leave an oily finish. With a continuous use, you are going to see a remarkable improvement in your hair and scalp all together.

Whether it's the unique and super practical formulation of oil in shampoo, its notable effects on processed hairs, or its ability to prevent the hair damage and improve the overall quality, it is one of the best Japanese shampoo out there.


For those of you who are looking to improve your scalp while you shampoo, look no further. The Horse Oil Non-silicon Shampoo from Kumanoyushi is here to save the day, and your hair. 

As the name suggests, this shampoo is formulated mainly on horse oil. Now you might be wondering why horse oil and what’s its specialty in the case of hair care? Horse oil is full of unsaturated fatty acids. It is an essential acid that plays an important role in nourishing the skin tissue. Horse oil can penetrate the skin with its special Uruotta state and nourish the skin on your scalp, leaving you with less dandruff and itchiness.

Horse oil is also known for its anti-oxidation and anti-bacterial properties. It can penetrate into the skin and protect the cells by attaching oils to them. In addition, the horse oil can suppress the intrusion of bacteria such as staphylococcus invasion and prevent bacterial infection at the same time. When it comes to sebum, it can prevent the oxidation of the sebum, which leads to pimples and unsightly scalp breakouts.

Horse oil can penetrate into the subcutaneous tissue and stimulate the blood circulation, which is pretty important for the hair growth and overall lifecycle of the hair. It’s a great natural non-silicone shampoo that you must try, if you're feeling adventurous.

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It's time to take your shampoo game to the next level. If you're looking for the perfect daily shampoo that will keep your hair looking smooth and your scalp feeling healthy and clean, you're in for a treat. KAO Merit Shampoo Pump is the perfect daily hair care you need to integrate in your routine.

‘An immediate feeling of lightness, Renew your scalp with merit shampoo,' Their trademarked slogan speaks for itself. Formulated with plant-derived licorice c, your hair will feel rejuvenated with just one use. All-natural ingredients like eucalyptus extract, chamomile extract, and fruit acid blend are added to the formula. This shampoo does contain the non-silicone formula that cleanses the hairs thoroughly, so no worries about any harsh chemicals ruining your hair.

One of the key features of this shampoo is that you won’t need to scrub excessively to renew the scalp. All you have to do is to let the foam lift impurities from your scalp, no rubbing necessary. The plant derived licorice c can also prevent itching and dandruff from irritating your scalp. Plus, it has a natural and flowery aroma to it that's relaxing and soothing. 

Overall, with its ability to lift the impurities, non-silicone formula, natural ingredients, plant derived licorice c, and floral fragrance, this shampoo is one of the best on the market.


It's time to finally get your hair game in check. For those of you who are fans of honey, this is the hair product for you. The Rich Damage Care Shampoo by KAO is a truly remarkable formula that keeps your hair healthy and clean without stripping it of it's natural oils and natural flair, leaving it beautiful and more natural looking.

The shampoo itself is formulated with hydrolyzed conchiolin proteins, which delivers powerful polypeptides that keep your hair sleek and moisturized. Plus, the sunflower oil keeps the integrity of your hair in tact and ads a fruity and flowery not too the shampooing experience. This formula strengthens hair follicles and also prevents split ends from forming with regular prolonged use.

Here is a list of ingredients: Water, stearyl alcohol, DPG, dimethicone, lactic acid, stearoxypropyl dimethylamine, lanolin acid, malic acid, sunflower seed oil, hydroxyethylcellulose, polyglycerin-3, ceteareth-7, ceteareth-25, dipentaerythrityl hexahydroxystearate/ hexastearate/ hexarosinate, glyceryl stearate, bis-isobutyl PEG-15/amodimethicone copolymer, DI-C12-18 alkyl dimonium chloride, amodimethicone, alcohol, isopropyl alcohol, benzyl alcohol, fragrance.

We highly recommend this product for color-treated hair, dry, brittle, or damaged hair. Because of the high oil content, it works especially well if you need a little extra moisture in your locks.

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Are you suffering from an unbearably oily scalp? Or maybe you have dry, tangled, and damaged split ends. Well, we've got a solution for you. The Natural Smooth Shampoo from the Japanese Brand Asience can help both your Oily scalp and dry tangled ends. 

One of the unique aspects of this shampoo is its ability to restore the original silky and lush Asian hair. It was formulated to revitalize and moisturize hair and keep a healthy balance between your scalp and your hair itself. This shampoo contains oriental energy essences such as pearl protein, camellia oil, ginseng carrot extract, Getto (Alpinia speciosa) extract, and Aloe extract. These active ingredients can penetrate deep into the inner core of hair fiber, repairing the protective membrane, and allowing the natural smoothness and strength to revitalize.

Even though it is equipped with a floral aroma, it is not overpowering. With the continuous use, your scalp will become less oily while your hair will get smoother, lighter, and softer. 

Overall, if you are suffering from an oily scalp or tangled hair ends, you definitely should check out this Japanese shampoo. We absolutely LOVE the smell and the long-term benefits this hair care system has to offer.

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