This post is brought to you by our sponsor. The opinions expressed below are my own.
The title of this post is not an exaggeration, I am totally obsessed with Russell Brunson, the author of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Russell Brunson built the $100M software company ClickFunnels which has made millionaires of many of its users. He is a Best-Selling author and has built a following of millions and is responsible to popularizing the concept of funnels. He launched ClickFunnels in 2014 with his partner Todd Dickerson and it's the fastest growing non-venture funded software company in the world.
I didn't really know what to expect when I opened up the book, I had heard of funnels and Brunson's company Click Funnels in the past before but funnels have always been kind of intimidating to me for whatever reason.
I have built several blogs with my business partner Kiki, including this one and we've had a fair amount of success with them. However, upon reading Traffic Secrets, I quickly learned that I was using tactics instead of strategy and was simply like a hamster spinning in a wheel.
You see, our website traffic is built entirely on SEO traffic and we review a lot of Amazon products. This puts us completely at the mercy of Google algorithm changes and Amazon affiliate pay cuts and overnight, our revenues can be cut in half by a random Google update.
What the book teaches is how to build an audience, nurture them, and sell them products that they want and need in their life. Of course, this is a very simplified summary but it is BLOWING MY MIND.
You see, our previous technique was just to keep publishing tons of content that we think would ranked highly on Google. While this method definitely works for the first year or two of launching a website, it definitely hits a plateau at some point.
Also, we've built up a mailing list of thousands of visitors to our site but we have no idea what to email them. We half-heartedly tried to email them random newsletters but to not much success.
After reading the books, funnels will now be our main business strategy, above SEO, Pinterest, Social Media and all else.
Already I've signed up for a 14 day trial and click funnels and am halfway through building my first funnel. We have also found an affiliate partner which pays us 500xs the payout that Amazon pays us and are creating a specific funnel and strategy just ot partner with that affiliate.
If it all works out, we can plug and play our model to sell whatever affiliate products that we think are a perfect fit and will be of service and useful to our readers.
I've also gotten Kiki totally obsessed with funnels, she is currently reading DotCom Secrets: The Underground Playbook for Growing Your Company Online and Expert Secrets: Find Your Message, Build a Tribe and Change the World.
I've also ordered Brunson's other book Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice.
We are now DIE-HARD fans!
I'm currently in Day 17 of the 30-Day Traffic Secrets and you should join too! By completing it, you'll learn indispensable strategies on how to increase your site traffic and more importantly, maintain it.
This is a sponsored post written by me on behalf of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers